- 目錄
第1篇 crm項目主管崗位職責(zé)
crm運(yùn)營專員/主管-項目管理 bestseller 綾致時裝(天津)有限公司,bestseller,only,天津綾致時裝,綾致時裝,綾致時裝有限公司,綾致 roles and responsibilities
? brand crm routine operation, including
1. daily retail/customer service problem solving
2. regular data capture, analysis and report making
3. temporary data requirements
4. sms or edm setting and sending;
5. edm monthly report making
? crm program operation:
1. assist in crm program setting and management (such as vip day, wechat pay activities)
2. program execution and both internal and external communication (crm/retail/tech/vendors)
3. result tracking and analysis, generate and gather suggestions for optimization
? brand campaign operation (promotion or on-sale):
1. edm & sms strategy setting and content sending
2. coupon and promotion rules setting
3. pre-campaign historical data collection and analysis
4. during campaign problem solving
5. data collection and analysis, report sending
? final objective is to increase:
5. vip customer base
6. conversion rate
7. basket size
8. shopping frequency
requirements
? bachelor degree or above, preferred business analysis related major
? 1-3 years working experience on crm marketing
? previous experience in project/campaign execution and management
第2篇 crm項目總監(jiān)崗位職責(zé)
崗位職責(zé):
1, 根據(jù)能動英語加盟店日常業(yè)務(wù)管理及總部對加盟店日常支持管理的要求,梳理需求
2, 負(fù)責(zé)組織項目團(tuán)隊
3,負(fù)責(zé)組織平臺開發(fā)搭建,后續(xù)維護(hù)優(yōu)化
任職資格:
1, 統(tǒng)招本科,it相關(guān)專業(yè)
2, 有成功的相關(guān)項目經(jīng)驗
3, 熟悉教育行業(yè),及門店日常經(jīng)營流程
4, 熟悉教育行業(yè)crm系統(tǒng)第三方廠商,熟悉目前的發(fā)展現(xiàn)狀
